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Established in 1959, Kippax is now celebrating its third generation of family ownership, continually driving the company forward while adhering to its long-standing ethos of uncompromising quality, knowledgeable support, and customer dedication. All Kippax screen printing equipment is manufactured in the UK. With over 55 years of production and service experience, Kippax is considered the longest-standing producer of screen printing machines both nationally and internationally. Known for quality and solidity, Kippax manufactures machines for a wide range of sectors, priding itself on understanding both the markets and its customers’ needs. Their standard ranges of manual, semi/three-quarter automatic screen printing machines and ancillary equipment are complemented by an affordable, comprehensive, bespoke machine design service.
Kippax’s unique selling points include over 50 years in the industry, expertise in producing screen printing machines both nationally and internationally, and the ability to provide customisable solutions with a comprehensive bespoke machine design service. Their key values and vision are centred around a commitment to quality, knowledgeable support, and customer dedication, with a vision to provide innovative and economically feasible design solutions for the screen printing industry.
The company’s long-standing reputation is built on 55 years of production and service experience. The founder established a legacy of quality and reliability that continues to drive the company’s success. Currently, the company is led by Andrew and Bill Kippax, who uphold the high standards and customer-centric approach that have defined Kippax for decades.
Kippax’s existing website was outdated and did not reflect their long history of quality and innovation. The complex navigation structure made it difficult for users to find necessary information, resulting in high bounce rates and low engagement.
Industry and Specific Issues: In the screen printing equipment industry, up-to-date and detailed technical information is essential. Kippax’s old website did not provide this information effectively, making it difficult for potential customers to find what they needed to make purchasing decisions.
Market or Operational Challenges: The screen printing industry is highly competitive. Kippax needed a website that effectively showcased their unique selling points and extensive industry experience to stand out from competitors.
Design Strategy: We developed a tailored WordPress website from scratch for Kippax. The new site features a modern, visually appealing, and user-friendly design that highlights Kippax’s long-standing reputation and expertise in the screen printing industry.
Implementation Details: Our initial assessment of the existing website identified several areas for improvement. We collaborated closely with Andrew and Bill Kippax to ensure the new design aligned with their brand identity and business objectives. The redesigned website features a streamlined navigation structure to improve user experience and is mobile-optimised to enhance accessibility for all users. Key products and services are prominently highlighted to attract and engage potential customers. Additionally, we implemented robust SEO strategies, including keyword research and on-page optimisation, to improve organic search visibility.
Qualitative Results: Feedback from Kippax was overwhelmingly positive, praising the modern design and improved user experience. Andrew and Bill Kippax highlighted the ease of navigation and the professional look of the new website. Significant improvements in customer engagement and brand perception were noted. The new website effectively communicated the company’s values and extensive experience, leading to better customer interactions and satisfaction.
Summary of Success: The redesigned WordPress website, combined with effective SEO strategies, successfully helped Kippax overcome their digital challenges. The modern, user-friendly interface, coupled with clear information and easy navigation, positioned Kippax as a leader in the screen printing equipment industry.
Impact on Business Growth: The improved website design and enhanced SEO visibility boosted Kippax’s market presence, making it easier for customers to find and engage with their products and services. This, in turn, contributed to business growth and an increased competitive edge.
Key Takeaways: This project underscored the importance of a well-designed, user-friendly website. For companies with a long history and extensive product range, clear communication and easy access to information are crucial for maintaining and expanding their customer base.
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