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Discovery & Audits.
Why leave your brand’s growth to chance? When it comes to our way of working, we don’t believe in second guessing.
Fiamma on Commercial Street represents the humble beginnings of one of West Yorkshire’s premier Turkish restaurants. As newcomers to the area, their longing for the tastes of childhood inspired them to bring vibrant flavours, succulent meat dishes, and freshly baked breads to the local scene.
Supported by their families, Fiamma meticulously curated an authentic Turkish menu. They scoured for skilled chefs and selected only the finest suppliers to guarantee the freshest ingredients for their dishes. Through dedication and hard work, they assembled an exceptional in-house team, culminating in a dining experience that faithfully captures the warmth and exquisite flavours of Turkey, right here in Batley.
Fiamma Restaurant is renowned for its exquisite blend of Turkish and Italian cuisine, offering a unique dining experience that celebrates culinary diversity. Despite its culinary excellence, Fiamma faced the challenge of standing out in a competitive restaurant scene and reaching a broader audience.
Brand Archetype: Fiamma’s distinctive fusion of Turkish and Italian cuisine posed a branding challenge, requiring clarity in messaging and positioning to resonate with diverse diners.
Online Visibility: The restaurant struggled to establish a robust online presence, limiting its reach and engagement with potential customers.
Audience Engagement: Fiamma sought to cultivate a loyal customer base and enhance customer engagement through personalised experiences and promotions.
The Solutions:
INTP Media tailored a comprehensive marketing strategy to address Fiamma’s challenges and enhance its brand presence, encompassing various key solutions:
Email Marketing Campaigns (Mailchimp):
Crafting engaging email campaigns showcasing Fiamma’s culinary delights, special events, and promotions to entice subscribers and drive foot traffic. Leveraging segmentation and personalisation techniques to deliver targeted messages tailored to different audience segments.
Web Development and Design (WordPress):
Revamping Fiamma’s website on the WordPress platform to create a visually stunning and user-friendly online hub that reflects the restaurant’s ambiance and menu offerings. Optimising the website for search engines and mobile responsiveness to enhance user experience and facilitate online reservations.
Social Media Growth Services (Instagram, TikTok):
Developing a cohesive social media strategy across Instagram and TikTok, featuring captivating visual content, behind-the-scenes glimpses, and mouth-watering dishes to engage followers and attract new patrons. Implementing hashtag strategies, influencer collaborations, and user-generated content campaigns to amplify Fiamma’s online presence and drive engagement.
Monthly Marketing Consultation Strategy Presentations:
Conducting monthly strategy presentations to review performance metrics, discuss upcoming marketing initiatives, and align objectives with Fiamma’s business goals. Providing actionable insights and recommendations to optimise marketing efforts, enhance customer experiences, and drive revenue growth.
Throughout the implementation process, INTP Media collaborated closely with Fiamma’s team to ensure seamless execution of marketing activities and alignment with the restaurant’s brand identity and culinary ethos. Ongoing communication and performance tracking fostered transparency and accountability, driving mutual success.
The results achieved were remarkable:
368% Increase in Website Reservations
800% Growth in Social Media Engagement
22% Rise in Repeat Customers
36% Boost in Monthly Revenue
Fiamma Restaurant Management expressed satisfaction with the outcomes, attributing the success to INTP Media’s innovative strategies and unwavering support.
Our team have built over 100 brands. When it’s time for your Discovery Audit, we’d love to hear from you.
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