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Discovery & Audits.
Why leave your brand’s growth to chance? When it comes to our way of working, we don’t believe in second guessing.
Kore Image is a beauty brand dedicated to providing luxurious, high-quality lip products that enhance natural beauty while respecting the planet and all its inhabitants. Their mission is to offer 100% vegan and cruelty-free products, formulated without any animal-derived ingredients and never tested on animals. Committed to sustainability, Kore Image uses ethically sourced materials to ensure their beauty solutions are kind to both the earth and the users.
Kore Image’s unique selling points include their unwavering commitment to vegan and cruelty-free products, use of natural and nourishing ingredients, and dedication to sustainability. Their philosophy revolves around providing beauty products that do not compromise on ethics, ensuring that their offerings are both luxurious and environmentally friendly.
Kore Image’s primary challenge was the need for a modern, fully functional e-commerce website to effectively showcase their products and facilitate online sales. Their existing online presence lacked the sophistication and functionality required to attract and retain customers in a competitive beauty market.
The beauty industry is highly competitive, with consumers increasingly seeking ethical and sustainable products. Kore Image needed a website that not only highlighted their unique selling points but also provided a seamless shopping experience to stand out in the crowded market.
Kore Image faced operational challenges in tracking website analytics and understanding customer behaviour. An outdated website limited their ability to make data-driven decisions to improve marketing strategies and customer engagement.
Design Strategy: We developed a tailored Shopify e-commerce website for Kore Image. The new site is visually appealing, mobile-friendly, and designed to provide a seamless shopping experience. It effectively showcases Kore Image’s product range and unique selling points, while reflecting their brand identity and values.
Implementation Details: The project involved creating a clean and modern website design that aligns with Kore Image’s brand aesthetics. We incorporated easy navigation, high-quality images, and detailed product descriptions to enhance user experience. The website was optimised for mobile devices, ensuring accessibility for all users. Additionally, we integrated robust analytics tools, enabling Kore Image to track website performance and customer behaviour effectively.
Qualitative Results: Kore Image received positive feedback from customers who praised the website’s design and usability. The new e-commerce platform facilitated smoother transactions and improved customer satisfaction. Enhanced website aesthetics and functionality helped in reinforcing the brand’s image as a leader in ethical beauty products.
The new Shopify e-commerce website successfully addressed Kore Image’s challenges, providing a modern, user-friendly platform that showcases their products effectively. The integration of analytics tools enabled Kore Image to make informed decisions, enhancing their marketing efforts and customer engagement.
Impact on Business Growth: The improved website design and functionality boosted Kore Image’s online presence and market position. Enhanced customer experience and the ability to track analytics contributed to increased sales and customer loyalty.
Key Takeaways: This project highlighted the importance of a well-designed, mobile-friendly e-commerce website in the beauty industry. For brands committed to ethical and sustainable practices, a strong online presence is crucial for attracting and retaining customers who share similar values.
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