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CASE STUDY

Nomz

Client.

Nomz

Industry.

Website.

nomz.com/

Client:

Nomz  are dedicated to delivering quality snacks that prioritize your well-being. With a commitment to health, their products are crafted to be not only irresistibly delicious but also consciously healthy. From organic ingredients to gluten-free and vegan choices, they aim to redefine snacking by offering options that align with diverse dietary preferences.

Embracing the principles of paleo living, their snacks are thoughtfully curated to nourish your body, mind, and taste buds. Trust Nomz for a snack experience that’s not just satisfying but contributes to your overall well-being, ensuring every bite is a step towards a healthier you.

Their mission is to make a positive impact by providing access to nourishing food, and their products are intentionally made with quality, wholesome ingredients. Nomz believe everyone deserves a rich quality of life, and their pursuit is to make healthy, nutrient-dense food an everyday necessity. This is why Nomz short and nutrient-dense ingredient label is featured on the front of every package.

Challenges Faced:

Outdated Website Design:

The existing Nomz website had an outdated design that did not reflect the brand’s modern, vibrant identity. The aesthetic did not appeal to their target audience, leading to a disconnect between the brand image and its online presence.

Poor User Experience (UX):

The website had a complex navigation structure that made it difficult for users to find information quickly. This led to high bounce rates and low user engagement as visitors often left the site without exploring it fully.

Weak Search Engine Visibility:

The Nomz website was not optimized for search engines, resulting in poor organic search visibility. This made it challenging for potential customers to discover the brand online, limiting their reach and growth potential.

Inconsistent Branding:

There was inconsistency in branding elements across different pages of the website, which created a fragmented and unprofessional look. This inconsistency diluted the brand’s identity and confused visitors.

The Solution

INTP Media provided essential support to Nomz by crafting a bespoke marketing strategy tailored to their unique needs. This collaboration led to several impactful solutions that significantly enhanced Nomz’s online presence and customer engagement.

 Website Redesign on Shopify:

– Revamped the Nomz website to create a modern, visually appealing, and user-friendly platform.

– Optimized the site for mobile devices to enhance the browsing experience for mobile users.

– Improved page load times to ensure a faster, more efficient user experience.

Search Engine Optimization (SEO):

– Implemented robust SEO strategies to improve organic search visibility.

– Conducted keyword research and optimized on-page elements to attract more relevant traffic.

 

 

Conclusion:

Conclusion

By leveraging a comprehensive marketing approach encompassing website redesign, SEO, e-commerce enhancement, email marketing, and social media strategy, INTP Media empowered Nomz to overcome their digital challenges, drive remarkable growth, and establish a formidable presence in the health snacks market.

 Summary of Success:

INTP Media’s strategic approach helped Nomz overcome their digital challenges, leading to significant growth and improved market presence. The modern, user-friendly website, combined with effective SEO and a comprehensive social media strategy, positioned Nomz as a leader in the healthy snacks industry.