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Discovery & Audits.
Why leave your brand’s growth to chance? When it comes to our way of working, we don’t believe in second guessing.
At Movemen Male Salon, they blend classic barbering with modern salon styling, redefining grooming through precision, tradition, and innovation. Their haven celebrates authenticity, sophistication, and the seamless fusion of traditional techniques with cutting-edge styling, setting new standards in men’s grooming.
Sammy, the visionary behind Movemen Male Salon, is a master of his craft with a decade of experience. His artistic flair and keen eye for detail result in haircuts that are both stylish and tailored to each client’s unique style. Known for his warm personality and commitment to community, Sammy has created a barbershop that goes beyond grooming, fostering meaningful connections. His story is one of passion, resilience, and creating a legacy through his unwavering dedication to the art of barbering.
Movemen is committed to providing exceptional grooming services and creating an inclusive environment for clients. Despite their dedication to quality, Movemen faced challenges in attracting and retaining customers in a competitive market.
Rebranding Efforts: Movemen Hair Salon was born out of the merger of two distinct brands, GS Barbers and Arkade Barbers, each with its own identity and customer base. The challenge was to seamlessly transition these disparate brands into a cohesive and unified entity under the new Movemen umbrella. This involved redefining the brand identity, messaging, and visual elements to reflect the salon’s values and vision across all three locations in Leeds, Batley, and Bradford.
Limited Online Visibility: Movemen struggled to establish a strong digital presence and reach their target audience effectively.
Customer Engagement: The salon faced difficulties in engaging with potential customers and converting leads into loyal clients.
Brand Differentiation: Movemen sought to differentiate itself from traditional barbershops and communicate its unique value proposition to prospective clients.
INTP Media provided essential support to Movemen Male Salon by crafting a bespoke marketing strategy tailored to their unique needs. This collaboration led to several impactful solutions that significantly enhanced Movemen’s online presence and customer engagement.
Firstly, we implemented personalised email campaigns through Mailchimp, targeting both existing and potential clients with tailored messages about salon services, promotions, and events. By leveraging automation, we ensured timely and relevant communication, which boosted customer engagement and loyalty.
Additionally, we revamped Movemen’s website on Shopify, creating a visually appealing and user-friendly platform optimized for search engines and mobile devices. This redesign not only attracted more visitors but also improved their overall browsing experience, leading to increased engagement and conversions.
Furthermore, we developed and executed a comprehensive social media strategy across platforms such as Instagram, TikTok, and YouTube. By creating high-quality content tailored to each platform’s audience, including hairstyling tutorials, client testimonials, and behind-the-scenes glimpses, we succeeded in expanding Movemen’s brand reach and fostering deeper connections with their target audience.
Throughout the process, we maintained close collaboration with Movemen’s team to ensure that our strategies aligned with their brand identity and business objectives. This partnership yielded remarkable results, including a 197% increase in website traffic, a 687% growth in social media followers, an 18% rise in appointment bookings, and a 20% boost in revenue over the year.
In a testimonial, the CEO of Movemen expressed gratitude for our transformative work, acknowledging our role in establishing Movemen as a leader in male grooming. They commended our dedication and innovative strategies, which propelled their brand to new heights and solidified their position in the market.
By leveraging a comprehensive marketing approach encompassing email marketing, web development, social media growth services, and strategic consultation, INTP Media empowered Movemen to overcome industry challenges, drive remarkable growth, and establish a formidable presence in the male grooming market. This case study exemplifies the power of strategic collaboration and data-driven marketing initiatives in achieving tangible business outcomes and fostering long-term success.
Our team have built over 100 brands. When it’s time for your Discovery Audit, we’d love to hear from you.
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