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Discovery & Audits.
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Vetnique Labs
Vetnique’s mission is to help pets and pet families thrive to lead healthier and happier lives through unique, veterinary-formulated products. We’ve connected with pet parents worldwide because we share a common belief that our pets are a core part of the family. It’s what drives us to create trusted, effective products focused on not just the well-being of pets, but also the families that care for them.
As a veterinarian-founded company, we genuinely understand the health needs of pets better than anyone. It’s what sets us apart! With our veterinary expertise, we offer unique solutions to everyday problems facing pet families. We don’t just help pets live happier, healthier lives––we help them thrive!
Dr. Bascharon’s mission was to create a pet supplement company unlike any other. After 10 years of research and collaboration with top industry professionals, Vetnique continues to make a long-lasting impact on the health and well-being of animals around the world.
Slow Loading Times:
Slow page load times were a significant issue, causing frustration among users and negatively affecting search engine rankings. This performance issue deterred potential customers from exploring the site fully.
Ineffective E-commerce Functionality:
The e-commerce platform lacked essential features and functionality, making it challenging for customers to browse, select, and purchase products smoothly. This led to abandoned shopping carts and lost sales opportunities.
Inconsistent Branding:
Branding elements were inconsistent across different pages of the website, creating a fragmented and unprofessional look, which diluted the brand’s identity and confused visitors.
Limited Content Management Capabilities:
The website’s content management system (CMS) was outdated and difficult to use, making it challenging for the Vetnique Labs team to update content, add new products, or make changes without technical assistance.
Inadequate Analytics and Tracking:
The existing website lacked proper analytics and tracking tools, making it difficult for Vetnique Labs to gather insights into user behaviour, track key performance metrics, and make data-driven decisions to improve their online presence.
The Solution
INTP Media provided essential support to Vetnique Labs by crafting a bespoke marketing strategy tailored to their unique needs. This collaboration led to several impactful solutions that significantly enhanced Vetnique Labs’ online presence and customer engagement.
Website Redesign on Shopify:
Revamped the Vetnique Labs website to create a modern, visually appealing, and user-friendly platform.
Optimized the site for mobile devices to enhance the browsing experience for mobile users.
Improved page load times to ensure a faster, more efficient user experience.
Search Engine Optimization (SEO):
Implemented robust SEO strategies to improve organic search visibility.
Conducted keyword research and optimized on-page elements to attract more relevant traffic.
E-commerce Enhancement:
Enhanced the e-commerce functionality to streamline the shopping process.
Added features like easy navigation, product filters, and a seamless checkout process to reduce cart abandonment.
Social Media Strategy:
Developed and executed a comprehensive social media strategy across platforms like Instagram, Facebook, and YouTube.
Created high-quality content including behind-the-scenes glimpses, customer testimonials, and pet care tips to foster a deeper connection with the audience.
Implementation Details:
By leveraging a comprehensive marketing approach encompassing website redesign, SEO, e-commerce enhancement, email marketing, and social media strategy, INTP Media empowered Vetnique Labs to overcome their digital challenges, drive remarkable growth, and establish a formidable presence in the pet care market.
Summary of Success:
INTP Media’s strategic approach helped Vetnique Labs overcome their digital challenges, leading to significant growth and improved market presence. The modern, user-friendly website, combined with effective SEO and a comprehensive social media strategy, positioned Vetnique Labs as a leader in the pet care industry.
Impact on Business Growth:
Enhanced online visibility and brand recognition.
Increased customer loyalty and engagement.
Higher conversion rates and sales growth.
Key Takeaways:
The importance of a cohesive brand identity across all digital platforms.
The value of mobile optimization in reaching a broader audience.
The impact of data-driven strategies on improving user experience and driving conversions.
Our team have built over 100 brands. When it’s time for your Discovery Audit, we’d love to hear from you.
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